Step 5: Getting Creative with Cremation
Brent Taylor owns several funeral homes under the Brentwood Funeral Services umbrella. He also operates a growing discount cremation brand.
While other funeral homes in his area have been struggling to hold onto market share and maintain revenue, Taylor’s been boosting the number of families he serves every year – and the amount of money his cremation families spend has been trending up, too.
Taylor reveals how he’s done it step by step. Find out how to:
• Forge win-win partnerships with churches and other organizations to expand your coverage area.
• Build a robust preneed program that resonates with cremation families.
• Educate cremation families about all their options.
• Train staff to uncover the service and revenue opportunities that others miss.
By looking at cremation with a positive mindset, discarding assumptions and thinking outside the box, Taylor’s funeral homes have become the go-to providers for cremation families in his coverage areas – and you can duplicate his success.