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DECEMBER 15, 2017

Don't Let Your Profits Go Up in Flames

Today, more people are getting cremated than buried, and “traditional” doesn’t mean anything when it comes to funeral service.

With that comes challenges – but also opportunities. At the Cremation Innovations Summit in Atlantic City, New Jersey, you’ll discover how to recognize and respond to both. Learn how to:

  • Anticipate the needs and wants of families that choose cremation.
  • Create memorable experiences with or without a body present.
  • Communicate the value of cremation-oriented products and services.
  • Improve search engine optimization to outrank competitors.
  • Embrace cremation as a profit generator.

The conference will include keynote speakers as well as mini-presentations from some of the most innovative companies that are offering new products and services to help cremation families honor loved ones.

Approved by the Academy of Professional Funeral Service Practice for 6 hours of continuing education.


Doug Gober

Owner, Gober Strategic Capital

Welton Hong

Founder, Ring Ring Marketing

Coleen Ellis

Owner, Two Hearts Pet Loss Center

Dan Isard

Founder and President, The Foresight Companies

Brent Taylor

Owner of Brentwood Funeral Services


Friday, December 15, 2017

7:30 AM - 8:00 AM

Registration and Morning Refreshments

Arrive early to pick up your conference materials, meet the event staff and jolt yourself awake with a cup of coffee and an assortment of bagels, muffins and other refreshments.

8:00 AM - 8:15 AM

Welcoming Remarks and Introductions

8:15 AM - 8:45 AM

Share Your Best Ideas

Team up with your peers to share your best and most profitable ideas focused on serving cremation families. Each group will share their three best ideas. The members of the group with the best idea will receive a free copy of “The Complete Cremation Handbook” – a $129 value!

8:45 AM - 10:00 AM

Step 1: What Cremation Families Really Want

Even though we’re headed into 2018 and as many families are opting for cremation as they are for burial, some funeral homes and cemeteries are still trying to convince families there’s something wrong with not getting buried.

Those funeral homes are doomed.

Instead of trying to convince families that they’re shortchanging themselves and their loved ones by not viewing someone they lost in a casket, Doug Gober says we should give them what they want. In this presentation, he walks you through how to:

  • Offer families broader and more personalized services.
  • Rethink product and service offerings.
  • Exceed the expectations of cremation families.
  • Enhance business by appealing to the guests at memorial services.
  • Boost margins with innovative merchandising and marketing techniques.

Gober will complement all the above by sharing groundbreaking research on what today’s cremation consumers want from service providers and his own insights on where funeral homes, crematories and cemeteries keep coming up short.

10:10 AM - 11:00 AM

Step 2: Outranking the Competition Online

When it comes to getting at-need calls – especially from cremation families – you need to have a robust online presence. But where do you start, and how do you stand out from all the other firms in your area offering cremation services?

Welton Hong, the founder of Ring Ring Marketing, shares how to get more clicks to your website and how to turn those clicks into phone calls. Learn how to:

  • Improve your website’s search engine optimization.
  • Craft powerful calls to action to collect email addresses.
  • Provide cremation families with valuable content to boost your brand.
  • Collect and leverage positive reviews on Google, Yelp and other sites.

In straightforward language, Hong will deliver the steps you need to take to build a stronger online footprint – one that will get you more customers as soon as you implement his action steps.

11:00 AM - 12:00 PM

Step 3: Boosting Business with Pet Cremation

Demand for pet memorialization continues to explode, and while a number of funeral homes, crematories and cemeteries serve this niche, many families still aren’t having their needs met.

That’s good news for those looking to build or expand an existing pet loss program to enhance goodwill in the community, boost profits and complement an existing human business.

Coleen Ellis, one of the leading pet memorial specialists in the world, provides you the tools you need to:

  • Turn pet families into customers for your human business.
  • Generate more referrals by helping families with pets.
  • Offer more products and services by serving this niche.
  • Earn positive media exposure and get free publicity.

Get the tools you need to expand market share and help your community by focusing on pet cremation.

12:00 PM - 1:00 PM

Lunch - Sponsored by Implant Recycling

1:00 PM - 1:15 PM

Company Spotlight: Implant Recycling

1:15 PM - 2:15 PM

Step 4: No-Frills Cremation: Friend, Foe or Both?

Unless you set up your business to focus on direct cremation, you’re probably struggling to keep your business profitable when so many cremation consumers seem fixated on price.

In this session, Dan Isard explores whether getting into the no-frills cremation business is right for you. Learn how to:

  • Differentiate between the myths and realities of operating a no-frills cremation business.
  • Keep a low-price cremation business from cannibalizing your existing brand.
  • Set prices and budgets that will allow you to succeed.

Isard will also unveil new research from a client that investigated offering no-frills cremation on a national basis, as well as lessons learned from other clients that have built successful cremation societies at standalone locations.

2:15 PM - 2:30 PM

Company Spotlight: ASD

2:45 PM - 3:45 PM

Step 5: Getting Creative with Cremation

Brent Taylor owns several funeral homes under the Brentwood Funeral Services umbrella. He also operates a growing discount cremation brand.


While other funeral homes in his area have been struggling to hold onto market share and maintain revenue, Taylor’s been boosting the number of families he serves every year – and the amount of money his cremation families spend has been trending up, too.


Taylor reveals how he’s done it step by step. Find out how to:


• Forge win-win partnerships with churches and other organizations to expand your coverage area.

• Build a robust preneed program that resonates with cremation families.

• Educate cremation families about all their options.

• Train staff to uncover the service and revenue opportunities that others miss.


By looking at cremation with a positive mindset, discarding assumptions and thinking outside the box, Taylor’s funeral homes have become the go-to providers for cremation families in his coverage areas – and you can duplicate his success.

3:45 PM - 4:15 PM

BONUS: Closing Remarks and Q&A with the Speakers

HOTEL - Room Rate $69 (Promo Code: SUMMIT)

The Claridge Hotel

123 S. Indiana Ave

Atlantic City, New Jersey 08401


(844) 224-7386


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STARTS: Friday, December 15, 2017 at 9:00 AM
ENDS: Friday, December 15, 2017 at 4:30 PM

Regular Pricing


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